DINOSAUR KING SAFARI

Having worked successfully with Jetix previously they tasked us with creating a unique Autumn half term stunt for them. They wanted their on-screen continuity in the form of an action adventure game show, all based around their popular Dinosaur King animated series.

We created a format that involved Jetix viewers from around the country dashing around their local area on a treasure hunt with our overexcited presenter, all in the back of a very vibrant Land Rover Safari truck, you'd certainly see it coming.

After casting a selection of kids and creating some eye-catching graphics we produced a very memorable half term stunt that helped Jetix to improve their ratings by 50% on previous years.
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Client : Jetix
Launched : October 2008
No of episodes : 9 x 6 minute stripped episodes (plus promos)

MISSION :
To create a series of funny action adventure gameshow continuity links to run on Jetix over the summer which simultaneously raises awareness of the Dinosaur King series and gets kids to enter the online competition.