EVERMORE BOOK TRAILER
Having produced extensive video and online work for Pan Macmillan for a number of years we were tasked with coming up with the creative to help launch their new high profile teen fiction series "The Immortals".Working together we came up with the concept of making a book trailer with a similar epic feel to a film trailer to appeal to the target audience. A combination of stirring music, evocative images, some heavily treated shot film and a soundscape featuring extracts from the book created an arresting video that really captures the spirit of the book.
This project went from briefing to delivery within a week to meet a very tight deadline. In the week the trailer was launched it went straight into the top 10 book videos in Amazon across all genres, this is all the more impressive when considering most of the other trailers in the top 10 consisting of celebrities speaking about their book.
Client : Pan Macmillan Books
Launched : Autumn 2009
Output: 1 x 1 min 15 second book trailer and accompanying microsite.
Launched : Autumn 2009
Output: 1 x 1 min 15 second book trailer and accompanying microsite.
WHAT OUR CLIENT HAD TO SAY?
Prism are always a joy to work with and turned round a very high quality product in an incredibly short time. Everyone at Pan Macmillan is thrilled with how the trailer turned out and it has already helped the book to make a big impact, thanks for the creativity and flexibility.
Kate Green, Marketing Executive, Macmillan Children's Books
Prism are always a joy to work with and turned round a very high quality product in an incredibly short time. Everyone at Pan Macmillan is thrilled with how the trailer turned out and it has already helped the book to make a big impact, thanks for the creativity and flexibility.
Kate Green, Marketing Executive, Macmillan Children's Books