NSPPC – LETTER FROM SANTA CAMPAIGN
The NSPCC wanted to create a memorable campaign to drive traffic to their website, where adults can get personalized and beautifully illustrated letters from Santa sent to their child.This project had a very fast turnaround to get on air in the run up to Christmas. We created a visual style that integrated live-action footage into animated versions of the illustrations from the letters. Additional After Effects work was done to add that Christmas magical sparkle.
The NSPCC were so pleased with the spot they decided to run it at cinemas before selected films. The campaign was deemed a huge success as the NSPCC got the largest ever number of donations for the Letter From Santa stunt.
Client : NSPCC
Launch : Nov 2009
No of videos: 1 x 30 second TV version, 1 x 30 second Cinema version.
Launch : Nov 2009
No of videos: 1 x 30 second TV version, 1 x 30 second Cinema version.