SEX DRIVE

We had great fun working with MTV to produce this microsite. The microsite itself promotes the 'side splittingly' funny film Sexdrive. The microsite was accompanied by a great competition to win a trip to LA! In order to win the players had to get two mates and play our Sexdrive Road Trip Game. The team with the highest combined score won the trip.
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Client : MTV VIACOM BRAND SOLUTIONS
Launched : December 2008
Campaign length : 4 weeks

MISSION :
To raise awareness of the Sex Drive movie by creating a bespoke highly creative competition campaign.