SWIZZELS
From the makers of Love Hearts, Swizzels Matlow presented us with an exciting opportunity to engage and connect with a young audience with an online proposition that truly offered rich and engaging content. We responded to brief with a creative online strategy that included launching a brand new site packed with exciting new content, games and activities and the introduction of a highly successful viral game that sees users managing the sweet shop factory themselves.
Client : Swizzels Matlow
Launched : September 2008
Life Span : Ongoing Online Environment / Digital Partner
Launched : September 2008
Life Span : Ongoing Online Environment / Digital Partner
WHAT OUR CLIENT HAD TO SAY?
"We set Prism the task of developing a major new animated online environment for the Swizzels Matlow brand, we wanted to create a content rich digital playground for kids that would resonate with users, reflect each individual brands key attributes and at the same time engage fully with the audience. We were blown away by the resulting site and feel it meets our objectives fully."
Andrew Matlow, Associate Communications Director - Swizzels Matlow
"We set Prism the task of developing a major new animated online environment for the Swizzels Matlow brand, we wanted to create a content rich digital playground for kids that would resonate with users, reflect each individual brands key attributes and at the same time engage fully with the audience. We were blown away by the resulting site and feel it meets our objectives fully."
Andrew Matlow, Associate Communications Director - Swizzels Matlow